Cookie Policy for uk-assist.com

Last updated: 15.10.2025

This Cookie Policy explains how uk-assist.com (“we”, “us”, “our”) uses cookies and similar technologies on the website https://uk-assist.com/ (the “Site”). It also explains how and why we use them, your rights, and choices regarding cookies — and how they can influence SEO and user experience.

1. What are cookies and similar technologies

  • A cookie is a small text file placed on your device (computer, smartphone, tablet) when you visit a website.

  • Cookies allow the website to remember your device and store certain information (e.g. your preferences, login status, analytics).

  • Similar technologies include local storage, pixels, beacons, and “fingerprinting” techniques.

  • Some cookies are first-party (set by our domain), and some are third-party (set via external services).

2. Why we use cookies: categories and purposes

We classify cookies into categories. Some are essential (necessary for the Site to function), others are non-essential(analytics, marketing, etc.). Consent is required (unless exempt) for non-essential cookies.

Category Purpose / Use Requires Consent? Typical Examples
Strictly necessary / Essential To make the website function (e.g. session management, security, navigation, load balancing) No (exempt) Session cookies, login cookies, CSRF tokens
Preferences / Functional To remember user preferences (e.g. language, display settings) Yes (or unless new “appearance” exception applies) Language, theme mode, user settings
Statistics / Analytics To collect aggregated, non-identifiable information about site usage to optimize user experience Yes (or under certain future exceptions) Google Analytics, internal site metrics
Marketing / Advertising / Tracking To track users across sites or show personalised ads Yes Facebook Pixel, Google Ads, remarketing cookies

Note on UK law changes: The UK is introducing reforms (via the Data (Use and Access) Act) that could exempt certain cookies used for statistics or appearance from requiring consent, but these changes are not yet fully in effect. Until then, standard rules (PECR / UK GDPR) apply. Syrenis+1

3. What cookies we use (examples)

Below is a representative, non-exhaustive list of cookies we may use:

Cookie Name Category Purpose Expiry / Lifetime Third-Party?
session_id Essential Maintain user session, keep you logged in Session No
_ga Statistics / Analytics Google Analytics: distinguish users 2 years Yes
_gid Statistics Google Analytics: user identification 24 hours Yes
cookie_consent Preferences Stores your cookie consent settings ~1 year No
ads_id Marketing For ad targeting and retargeting Varies Yes

We continually review and update which cookies are used as we integrate new services.

4. How we obtain consent & manage cookies

  • On your first visit, we display a cookie banner or consent pop-up asking for your permission to use non-essential cookies.

  • You can accept all, reject all, or choose / customize categories (granular consent).

  • Until you give consent, non-essential cookies should be blocked (scripts should not run).

  • You may change or withdraw your consent at any time via the “Cookie Settings” link or banner.

  • We maintain records of your consent decisions (as required under UK GDPR) to demonstrate compliance.

5. How to disable or delete cookies

You can manage cookies via your browser or device settings:

  • You can block or delete cookies via browser settings (e.g. Chrome, Firefox, Safari, Edge).

  • You can set browser to warn you before accepting cookies.

  • If you disable or delete cookies, some parts of the Site may not function correctly (e.g. login, preferences).

  • Deleting cookies does not prevent us from setting essential cookies when needed.

6. Your rights over your data & privacy

  • You have the right to access, correct, delete or restrict personal data collected via cookies (if identifiable).

  • You may withdraw consent (for non-essential cookies) at any time without detriment.

  • You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your rights are violated.

7. Impact on SEO & site performance

Including a clear Cookie Policy and implementing consent mechanisms can influence SEO positively if done well:

  • Having a dedicated, well-structured Cookie Policy page contributes to site authority, transparency, and trust signals.

  • Ensuring that essential content is indexable (i.e. non-essential cookies don’t block your main content or scripts needed for SEO) prevents “cookie walls” harming crawlability.

  • Good user experience (fast loading, responsive, unobtrusive consent UI) supports Core Web Vitals and Page Experience, which are ranking signals.

  • Using consent mode / analytics that respect consent (e.g. anonymizing data until consent is granted) helps maintain data integrity without violating privacy rules.

  • Avoiding heavy scripts or trackers prior to consent ensures the page remains lightweight and fast.

8. Third-party cookies & links

We may embed third-party content or integrate external services (e.g. analytics, ads, video players). Those third parties may set cookies. We do not control third-party cookie usage:

  • You should refer to their privacy / cookie policies for detailed info.

  • We encourage using only reputable providers with strong privacy practices.

  • We only activate third-party scripts after you have given consent (unless they fall under “essential” exemption).

9. Updates to this Cookie Policy

We may revise or update our Cookie Policy at any time (e.g. due to legal changes, new technologies). We will post the updated version with a “Last updated” date. Significant changes may be communicated explicitly.

10. Contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact us: